![]() Surviving this rough period, Maharaj said was due to the popularity of its Buttercup powder, which has proven to be a must-have product across the diaspora and the African continent. Ironically, Fashion Fair declared bankruptcy before the pandemic,” he said, “As far as we’re concerned, we haven’t heard anything from them for a while and we were still going strong.” So, a lot of companies didn’t survive the pandemic. “We have been around for around 44 years and survive and especially surviving the pandemic, where you’ll see Revlon went bankrupt and even Bed Bath and Body declared bankruptcy on Monday. However, especially in the wake of the COVID-19 pandemic, Maharaj said he is pleased that his brand has not only managed to stand the test of time but also stand its ground as well. Afro Sheen endured a 20-year hiatus before unveiling new products in 2020. ![]() ![]() Maharaj said, “As it stands unless they are revived, Sacha is the oldest brand made by people of colour for people of colour.”Īccording to the McKinsey report, Sacha is indeed the third oldest cosmetic brand established for people of colour following the creation of the hair care product company, Afro Sheen, in the 1960s, and Fashion Fair which was created in 1973, six years before Sacha Cosmetics was created.įashion Fair filed for bankruptcy in 2018 but started making moves to restart operations in 2022. I said well who is number one? He showed me Fashion Fair. And on my table is the head of entrepreneurship at the University of the West Indies, and he said, ‘You know, I have something interesting to show you,’ Maharaj said, “What are you gotta show me? You know, you say hey, you’re listed as the second oldest black brand in the world. “I was a presenter at an international forum hosted by Cariri (Caribbean Industrial Research Institute), with speakers from all over the world. Kama Maharaj, the founder and managing director of the company, told the Business Guardian that while attending a forum, he was informed his brand was listed in a McKinsey report as one of the oldest brands made for, and owned by, people of colour in the world. At a time when many of its industry peers have struggled, Sacha Cosmetics, which is headquartered in Freeport, has rallied and has come out with a unique achievement: it is one of the oldest surviving cosmetic brands for people of colour in the world.
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